iExit partners again with Cracker Barrel for its Summer 2018 marketing campaign

By Evan Metrock on July 7, 2018

Atlanta, Georgia - May 22, 2018: iExit, the smartphone app that knows what’s at every Interstate exit, is partnering again with Cracker Barrel Old Country Store® to promote all of its restaurants along US Interstates for the Summer of 2018.

iExit uses a smartphone’s GPS location to automatically detect when a user is on a US interstate and then displays upcoming exits and businesses without the press of a button. It also provides a powerful and intuitive search engine that allows users to see only the upcoming exits that have what they need, whether that’s diesel fuel, coffee, free Wifi, or even a specific business like Cracker Barrel. iExit has partnered with OPIS to display real-time gas prices by exit, as well as with Yelp to display its ratings and reviews by exit.

Cracker Barrel Old Country Store® serves authentic, high-quality, homestyle meals prepared from scratch. Cracker Barrel is known for providing a friendly, home-away-from-home atmosphere in its 648 restaurants and old country stores located in 43 states. Of its 648 restaurants, 565 of them are located near an Interstate exit.

“We are excited to be working for a second time with Cracker Barrel to promote their brand and their exit-based locations,” says Evan Metrock, CEO of iExit. “We partnered back during the 2017 holiday season and it's great to see them happy with the results to sign back on. We look forward to long, mutually-beneficial relationship.”

Starting today through the end of July, Cracker Barrel’s brand will be promoted throughout iExit. Each of its 648 locations will be promoted, and each of its 565 exit-based locations will become the Sponsored Business at their respective exits. For more information, please contact [email protected].

About iExit:
iExit Interstate Exit Guide is a smartphone app for iOS and Android that helps Interstate travelers nationwide decide where the best place is to stop for a break. It was first released in January 2010 and has over 2 million downloads to date. It has been covered by over fifty media outlets, including USA Today, The Today Show, Consumer Reports, and The New York Times. iExit is available for free in the iOS App Store and Google Play Store. For more information about iExit, visit iexitapp.com.

About Cracker Barrel:
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc. and its affiliates operate 640 Cracker Barrel Old Country Store® company-owned locations in 43 states and own the fast casual restaurants Holler & Dash™. Nation’s Restaurant News’ 2016 Consumer Picks survey named Cracker Barrel Old Country Store® the Best Family-Dining Restaurant in America. For more information about the company, visit crackerbarrel.com.